The Versatility of the Press Officer
In the Information Age, where the speed of communication increases daily, countless platforms contribute to an ever-growing saturation of data, both reliable and not. Beyond traditional outlets like newspapers, websites, and magazines, social media plays a critical role in disseminating information, further accelerating and amplifying this process. For press officers, this context can pose a […]
The Power of the Newsletter as a Communication Channel
A newsletter is an informative tool that connects brands with their audiences while reinforcing their relevance in the market. By sharing reading recommendations, service tips, event announcements, trend updates, and more, newsletters help generate interest and build relationships with both internal and external audiences. Effective content curation should reflect the company’s sector and the specific […]
How to Integrate Emotional Intelligence into the Corporate Environment
In today’s fast-paced organizational settings, technical skills alone are no longer enough. The ability to communicate with empathy, engage in active listening, and regulate emotions have become strategic advantages for both leaders and teams. In this context, emotional intelligence has emerged as an essential soft skill for strengthening communication in the corporate world. Popularized by […]
What Data Can Enhance Communication Strategies?
Measuring the efficiency and effectiveness of communication actions and strategies is a constant challenge, especially when it comes to detailing and presenting these efforts to C-level executives. Having a report with relevant indicators aligned with the company’s objectives is the first step in demonstrating results and the returns generated by various initiatives. However, for a […]
Gamification in Employee Engagement: Has Your Company Joined the Trend?
One of the most pressing discussions among business leaders today is how to boost employee productivity. One emerging approach gaining traction is gamification—a game-inspired methodology designed to foster healthy competition among teams and enhance task execution. By incorporating game elements into the workplace, companies can naturally boost employee engagement while fostering a culture of incentives […]
Corporate Reputation and Employer Branding: How Market Perception Transforms Companies
Creating a strong employer brand requires a solid corporate reputation. This involves not only maintaining a positive image in the market but also embracing organizational values that foster the company culture, attract new talent, and ensure a healthy and motivating environment for current team members. What is Employer Branding? Employer branding reflects how […]
Challenges of Organizational Communication: Find Out How to Stand Out!
In a constantly changing corporate environment, companies need to adapt to maintain relevant communication with their audiences. Aberje’s Trends Report highlights the challenges facing organizational communication this year. Here’s how to tackle them: – Increased Interaction and Impact via Digital Communication (50%): Expand your company's digital presence with interactive and personalized content that engages your […]
Co-Branding and Its Impact on Companies
In today’s fiercely competitive world, companies constantly seek innovative strategies to distinguish themselves from competitors and gain relevance. One effective solution to achieve this objective is through co-branding — a strategy that has been proving increasingly relevant and impactful for organizations. What is Co-branding? Co-branding is a marketing strategy that involves partnering with another company […]
