PR in Practice: My Client Doesn’t Have Social Media. Where Do I Start?
When we talk about Public Relations, it’s common to immediately think of the digital world: posts, stories, and online campaigns. But in practice, PR goes far beyond social media. It’s about telling stories with purpose, creating meaningful connections, and building strong reputations, even when a brand isn’t present online. A PR strategy doesn’t rely solely […]
How to Integrate Emotional Intelligence into the Corporate Environment
In today’s fast-paced organizational settings, technical skills alone are no longer enough. The ability to communicate with empathy, engage in active listening, and regulate emotions have become strategic advantages for both leaders and teams. In this context, emotional intelligence has emerged as an essential soft skill for strengthening communication in the corporate world. Popularized by […]
What Data Can Enhance Communication Strategies?
Measuring the efficiency and effectiveness of communication actions and strategies is a constant challenge, especially when it comes to detailing and presenting these efforts to C-level executives. Having a report with relevant indicators aligned with the company’s objectives is the first step in demonstrating results and the returns generated by various initiatives. However, for a […]
Gamification in Employee Engagement: Has Your Company Joined the Trend?
One of the most pressing discussions among business leaders today is how to boost employee productivity. One emerging approach gaining traction is gamification—a game-inspired methodology designed to foster healthy competition among teams and enhance task execution. By incorporating game elements into the workplace, companies can naturally boost employee engagement while fostering a culture of incentives […]
Corporate Reputation and Employer Branding: How Market Perception Transforms Companies
Creating a strong employer brand requires a solid corporate reputation. This involves not only maintaining a positive image in the market but also embracing organizational values that foster the company culture, attract new talent, and ensure a healthy and motivating environment for current team members. What is Employer Branding? Employer branding reflects how […]
Challenges of Organizational Communication: Find Out How to Stand Out!
In a constantly changing corporate environment, companies need to adapt to maintain relevant communication with their audiences. Aberje’s Trends Report highlights the challenges facing organizational communication this year. Here’s how to tackle them: – Increased Interaction and Impact via Digital Communication (50%): Expand your company's digital presence with interactive and personalized content that engages your […]
Co-Branding and Its Impact on Companies
In today’s fiercely competitive world, companies constantly seek innovative strategies to distinguish themselves from competitors and gain relevance. One effective solution to achieve this objective is through co-branding — a strategy that has been proving increasingly relevant and impactful for organizations. What is Co-branding? Co-branding is a marketing strategy that involves partnering with another company […]