PR in Practice: How to Define the Right Metric
In the world of communication, measuring the success of your efforts is essential for evaluating the effectiveness of your strategies. Unlike other fields, this sector often relies on tools focused on behavior and interaction—qualitative data that plays a key role in building a brand’s reputation. Developing a communication plan involves several steps, one of the […]
B2B and B2C: Understanding the Differences and Creating Assertive Communication Strategies
Understanding the distinctions between B2B (Business to Business) and B2C (Business to Consumer) is essential for planning communication campaigns that deliver impactful results. These two business models require tailored approaches, and recognizing their nuances can transform how a brand communicates. What is B2B? The B2B model involves companies selling products or services to other businesses. […]
Artificial intelligence in communication: ally or foe?
The use of artificial intelligence in companies is increasingly common. This technology has revolutionized the market by providing tools to optimize processes and boost productivity, thereby enhancing work outcomes. In communication, AI assists professionals in daily tasks like interpreting data accurately, generating reports, and even crafting personalized content. The potential applications for this resource in […]
How to Enhance Brand Visibility Using an SEO Strategy
In today’s interconnected world, establishing a strong online presence is essential for any business. With millions of websites competing for users’ attention, how can you ensure your brand stands out? The answer lies in SEO (Search Engine Optimization). SEO involves optimizing your website and content to improve its ranking on search engines like Google. […]
Gamification in Employee Engagement: Has Your Company Joined the Trend?
One of the most pressing discussions among business leaders today is how to boost employee productivity. One emerging approach gaining traction is gamification—a game-inspired methodology designed to foster healthy competition among teams and enhance task execution. By incorporating game elements into the workplace, companies can naturally boost employee engagement while fostering a culture of incentives […]
Corporate Reputation and Employer Branding: How Market Perception Transforms Companies
Creating a strong employer brand requires a solid corporate reputation. This involves not only maintaining a positive image in the market but also embracing organizational values that foster the company culture, attract new talent, and ensure a healthy and motivating environment for current team members. What is Employer Branding? Employer branding reflects how […]
Challenges of Organizational Communication: Find Out How to Stand Out!
In a constantly changing corporate environment, companies need to adapt to maintain relevant communication with their audiences. Aberje’s Trends Report highlights the challenges facing organizational communication this year. Here’s how to tackle them: – Increased Interaction and Impact via Digital Communication (50%): Expand your company's digital presence with interactive and personalized content that engages your […]
Co-Branding and Its Impact on Companies
In today’s fiercely competitive world, companies constantly seek innovative strategies to distinguish themselves from competitors and gain relevance. One effective solution to achieve this objective is through co-branding — a strategy that has been proving increasingly relevant and impactful for organizations. What is Co-branding? Co-branding is a marketing strategy that involves partnering with another company […]
