Internal communication plays a crucial role in shaping an organization’s culture. Beyond keeping employees informed about initiatives and outcomes, this area also reinforces brand values and has the potential to spark interest and encourage employee participation in engaging activities.

When we discuss about ESG, we often think of inclusion, environment, and society. But how can employees actively support these projects and the partnerships behind them?

We live in a tech-driven era with countless tools available to strengthen internal campaigns. The key concern, however, should not be about what will be done, but about how it will be done. Interactive formats, for instance, can be especially effective in boosting employee engagement. In the midst of busy work routines, it’s essential to prioritize dynamic activities that encourage organic participation and have a positive impact on employees.

Beyond traditional corporate events, such as lectures, the Internal Communication team should explore formats that encourage active participation, empowering employees to become agents of change. Equally important is sharing results to keep the community engaged.

Ways to Involve Employees in ESG Initiatives

The first step is to establish the company’s connection to environmental impacts and examine internal social indicators and relationships with external stakeholders. Having this broader view of the brand’s role will help shape internal communication actions.

In terms of environmental engagement, a workshop on home gardening techniques or the creation of a workplace community garden is an effective starting point. For ESG as a whole, internal communication could promote hands-on experiences in supported projects, organize a quiz on inclusion and diversity metrics, host workshops on related topics, and much more.

By adopting interactive formats in internal communication, companies foster not only stronger teams but also more engaged ones. Promoting these activities not only sparks interest but also has the potential to stir a sense of pride and belonging.

This contributes to a sustainable and positive organizational culture, creating unique experiences where people feel genuinely committed to the social agendas their company supports.