The creator economy – based on digital content creation – is solidifying its position as one of the most powerful forces in Brazil’s labor market. According to a study by Fundação Getulio Vargas (FGV) for Hotmart, the sector has grown by 29% over the past 12 months, generating more than 389,000 direct and indirect jobs. This represents a significant increase compared to the 302,000 jobs reported the previous year.
What makes this sector so promising? With low barriers to entry and high flexibility in both work schedules and locations, digital content creation attracts a diverse group, particularly highly qualified young people seeking greater financial independence and professional freedom.
The sector includes activities such as creating and marketing digital products – courses, e-books, mentoring, and more – which allow professionals to turn their expertise into profitable businesses. This model has revolutionized the concept of entrepreneurship, democratizing access to the digital market and creating new opportunities for monetization.
Key findings from the study include:
– Main source of income: For 42% of creators surveyed, the sale of digital products is already their primary source of income.
– Qualified profiles: 61% of creators are under 40, and 59% have a higher education degree. Additionally, 16% have a postgraduate degree or higher.
– Motivations: The top attractions for creators are the potential for new forms of monetization (33%) and increased income (24%). Time freedom (20%) and geographic flexibility (16%) are also important factors.
– Sustainable growth and diversification: 64% of creators reported higher earnings in the past year, while 32% expressed interest in diversifying their businesses, including exploring the sale of physical products in addition to digital ones.
Digital content creation in Brazil is no longer just an opportunity; it has become a thriving market for those looking to combine creativity, knowledge, and entrepreneurship. As the sector continues to professionalize, it remains a promising path for individuals seeking to adapt to the global market’s transformations.
Read the full study here https://repositorio.fgv.br/items/7b33e78c-aa7f-4004-beca-f1ecb8c53498]
