More than ever, the role of a CEO extends far beyond managing internal operations. These executives have become brand ambassadors, and their presence on social media significantly impacts their company’s reputation and relevance. Communicative leadership is a growing trend, but how can CEOs embrace this role effectively? Here are some tips:

Voice and purpose: Communication should align with the company’s values. Authentic and transparent leadership reflects the brand’s beliefs and mission. Before engaging on social media, it is essential to carefully consider the message to be conveyed.

Regular posting of content that adds value to the audience is crucial. This could include market insights, company updates, or lessons learned throughout the leadership trajectory.

Real stories: Audiences connect more with personal stories than with corporate jargon. Sharing the leadership journey, including the challenges faced and the solutions found. This humanizes the CEO’s image and fosters a genuine connection with the audience.

Engagement: Participate actively in discussions, responding to comments and questions, and being open to dialogue.

Balance between personal and professional: While sharing aspects of personal life can make the CEO seem more relatable, it is important to maintain a balance. Focus on stories that enhance the professional image without encroaching on privacy.