On LinkedIn, the length and structure of your posts can significantly impact engagement and reach. According to the Algorithm Insights 2024 study, posts with specific character counts and proper formatting tend to perform better. Here are some key tips:

Text-Only Posts

Longer posts with over 1,800 characters allow for more depth, helping to hold your audience’s attention. This format is ideal for discussing complex topics in greater detail.

Posts with images

For posts that include images, aim for 900 to 1,200 characters. This keeps your message clear and concise, with the image enhancing the overall narrative.

Carousels

Carousels with 12 slides tend to perform best. Keep the content on each slide short—up to 500 characters—to ensure a smooth reading experience and maintain engagement.

Short Videos

Videos on LinkedIn see the highest engagement when they run between 1 to 2 minutes. The accompanying caption should be short as well, with a maximum of 500 characters, to support the visual content without overwhelming the audience.

Polls

Although polls make up only 1.2% of LinkedIn posts, they are great tools for engaging your audience and gathering quick insights. For best results, set a one-week duration with three response options.

These tips provide a foundation for optimizing your corporate page’s performance. The key is to experiment, make adjustments, and find the right balance between format, content, and engagement, while keeping your audience’s preferences in mind