In a rapidly changing corporate environment, businesses must adapt to ensure effective and relevant communication with their stakeholders. The latest edition of the Aberje Trend Report presents best practices in the market that can help overcome the challenges of organizational communication in 2024. Check it out below:

1. Organizational Communication as a Relationship Hub

Adopt an advisory role that facilitates communication between different stakeholders, promoting a more integrated and strategic approach. According to the report, 49% of organizations consider this practice essential for strengthening interactions and improving communication.

2. Audiovisual language

Invest in videos, infographics, and other audiovisual media to reduce dependence on textual content. By 2024, 48% of companies plan to increase their investments in audiovisual content to engage their audiences.

3. Segmentation and Customization

Customize your message and segment your audience to increase the relevance and impact of communications. The report states that 41% of companies are focusing on segmentation and personalization strategies to cater more effectively to the specific needs of their target groups.

4. Emotional storytelling

Strengthen emotional ties between the brand and its audiences by crafting narratives that highlight emotions and relationships, creating a more human and compelling communication strategy. The report reveals that 38% of companies are prioritizing emotional narratives to enhance relationships with their stakeholders.

5. Transparency and vulnerability

Communicate corporate vulnerabilities assertively to build trust and credibility with stakeholders. According to the research, 32% of organizations are adopting more transparent and authentic communication practices to build trust with their audiences.