Aberje’s “Trends in Organizational Communication” report highlights the essential skills communication professionals need to succeed. These skills help handle daily tasks and empower professionals to overcome challenges, advocate for ideas, and grow professionally.

Here are the six main skills to succeed in corporate communication:

1. Adaptability to New Technologies: Communication professionals must be willing to learn and implement technological tools that optimize processes and improve efficiency.

2. Continuous Learning: The constant evolution of the market requires professionals to stay up-to-date and expand their knowledge to face new challenges and stand out in the industry.

3. Ability to Measure and Demonstrate Financial Return: Measuring and demonstrating financial return allows professionals to prove the value of their work and justify investments in the area.

4. Creativity and innovation: Thinking outside the box drives successful campaigns and elevates the company's competitiveness.

5. Flexibility and adaptability to change: Flexible professionals are more resilient and capable of effectively dealing with uncertainty.

6. Ability to handle complexity: Managing multiple tasks and solving complex problems helps maintain efficiency and quality at work.

Investing in developing these skills and staying updated is crucial for communication professionals who want to prepare for the future.