Aliá RP has been elected to join Aberje’s Data Culture and Results Measurement Committee.

Throughout 2024, our partners, Lígia Batista and Priscilla Caetano, will participate in the discussions and exchanges within the group, comprising communication professionals from 30 companies and agencies. The goal is to enhance communication strategies by leveraging data analysis to achieve tangible results. With bi-monthly meetings starting in March, the committee seeks to deliberate and scrutinize best practices, methodologies, and tools, exploring the impact of communication data on business.

“We are looking forward to collaborating and learning from other professionals on this journey towards innovation and excellence in corporate communication,” says Lígia. “Being part of the committee is an honor, as it allows us to contribute to discussions about our ever-evolving industry,” adds Priscilla.