The Carnival is one of the most anticipated times for Brazilians! That’s why this festive season is also a great opportunity to strengthen bonds among employees and promote a more relaxed and healthy work environment. In this context, it is possible to create experiences that boost team engagement and foster creativity. Now, how can we incorporate Carnival into a company’s internal communication strategy?

Check out below 4 ways to activate your brand internally, so you can celebrate the occasion with the whole team:  

1) Costume contest Encourage teams to unleash their creativity, fostering integration and creating enjoyable and relaxed moments. To increase engagement, consider rewarding the best costume.

2) Samba challenges Organize group competitions to compose samba songs. By incorporating institutional aspects of the brand as themes, it’s also possible to reinforce organizational culture, as well as the values and purpose of the business.

3) Carnival quiz Elaborate questions about this Brazilian cultural tradition and challenge the teams’ knowledge about the festivity. This activity is also a great chance to emphasize aspects like health and safety, implementing good practices for employees.  

4) Carnival playlist Create a collaborative playlist featuring lively Carnival songs based on suggestions from the employees. In doing so, team spirit and collaboration can be effectively nurtured and celebrated.