One of the main internal communication challenges is integrating leaders, particularly CEOs, and making them a strategic component of communication channels. The active involvement of leaders in these channels is not only desirable but also proves to be a valuable catalyst for employee engagement.

The involvement of leaders significantly contributes to building trust. Adopting a more open stance, leaders lend their credibility to the information shared with the team, expanding the reach of messages. This increased capillarity allows crucial information to reach a broader audience within the organization, ensuring the communication is disseminated effectively. Another benefit is the more agile exchange of ideas between leaders and teams, fostering a practical and stimulating environment where collaboration flows naturally, drives innovation, and facilitates the efficient resolution of challenges.

Communicative leadership positively impacts the organizational climate. Managerial actions contribute to increasing the sense of belonging, creating an atmosphere conducive to strengthening the employer brand. The direct influence of leadership on internal communication not only strengthens corporate values but also serves as an inspiring guide for employees. This influence contributes to building and sustaining a robust organizational culture, encouraging people to actively follow the example and actively contribute to shared goals.

The transformation of leaders into communicators is an increasingly relevant practice in companies. This shift addresses internal communication objectives and plays a crucial role in strengthening organizational culture, ultimately contributing to broader business goals. Investing in communicative leadership is undoubtedly a significant step towards long-lasting success.