The press office serves as the primary communication channel between any brand and the media, playing a vital role in shaping its image, reputation, and relevance. However, there are lingering doubts about the performance and effectiveness of this service. Let’s explore some myths and truths about the press office!

Only Large Companies Benefit from Press Relations

Myth. Communication is vital for any type of business, regardless of size. The press office works to build the brand’s image and reputation, generating credibility through the press. In other words, from small businesses to large corporations, everyone can build a remarkable presence in the media.

Press Office Increases Business Credibility

True. The press officer’s role generates value for the company and builds authority and relevance in the market.

A Press Office Can Guarantee Media Coverage

Myth. The work of media relations involves identifying relevant opportunities to feature the brand in strategic press outlets. However, coverage is not always guaranteed, as they depend on other editorial factors.

The Press Office Helps Manage Reputational Crises

True. A crisis can have a significant negative impact on a company’s business and image. The press office plays a crucial role in sensitive moments, acting quickly, strategically, and assertively.

Press Office Services Are Expensive

Myth. This service is actually an investment when analyzing the medium and long-term media return, which is the metrics used to measure the reach and impact of actions. It is a great value for money!

To dispel these myths and maximize the brand’s relationship with the press, it is essential to have a qualified team of advisors. In partnership with the companies’ communication departments, our team operates in an always-on model, constantly mapping potential pitches and opportunities for spontaneous media coverage in qualified spaces according to each brand’s target audience.