{"id":1628,"date":"2025-04-17T14:21:02","date_gmt":"2025-04-17T14:21:02","guid":{"rendered":"https:\/\/aliarp.com.br\/2025\/04\/17\/brands-with-good-visibility-but-low-perceived-value-whats-behind-the-noise\/"},"modified":"2025-04-22T14:35:04","modified_gmt":"2025-04-22T14:35:04","slug":"brands-with-good-visibility-but-low-perceived-value-whats-behind-the-noise","status":"publish","type":"post","link":"https:\/\/aliarp.com.br\/en\/brands-with-good-visibility-but-low-perceived-value-whats-behind-the-noise\/","title":{"rendered":"Brands with Good Visibility but Low Perceived Value: What\u2019s Behind the Noise?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Many companies face a recurring dilemma: the brand has visibility, appears frequently on social media and in the press, but still isn&#8217;t seen as relevant. Worse yet, it often isn\u2019t remembered with confidence.<\/p>\n\n<p class=\"wp-block-paragraph\">In these cases, the issue is rarely a lack of content. The real gap lies in the absence of a structured strategy to turn presence into reputation, and reputation into value. But what truly adds value to a brand?<\/p>\n\n<p class=\"wp-block-paragraph\">The answer lies in communicating effectively, consistently, strategically, and with the right audiences. That means:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u25cf Stakeholder mapping: understanding who the strategic audiences are and what they expect from the brand;<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>\u25cf Message consistency: the brand narrative must reflect the organization&#8217;s values and culture;<\/li>\n\n\n\n<li>\u25cf Active engagement: valued brands are available, responsive, transparent, and act with transparency;<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>\u25cf Smart channel selection: it&#8217;s essential to communicate where the audience is and in a language they relate to;<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>\u25cf Consistency and listening: reputation is built over time through coherent actions and sensitivity to shifts in the environment.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">What role do agencies play in this process?<\/p>\n\n<p class=\"wp-block-paragraph\">Agencies specializing in corporate communication play a key role in reducing the disconnect between what the brand says and what the public actually perceives. This goes beyond advising: it&#8217;s about choosing the right messages, identifying positioning opportunities, and building bridges between the organization\u2019s goals and the most effective channels to achieve them.<\/p>\n\n<p class=\"wp-block-paragraph\">This work demands an external perspective, a critical understanding of the scenario, and close collaboration with internal leadership to ensure the brand&#8217;s reputation is rooted in lived reality, not just rhetoric.<\/p>\n\n<h3 class=\"wp-block-heading\">How can you tell there&#8217;s noise in the communication?<\/h3>\n\n<p class=\"wp-block-paragraph\">The gap between presence and perception isn\u2019t always obvious. Some signs that your brand may be experiencing this disconnect include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u25cf Strong reach metrics but low qualified engagement;<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>\u25cf Negative or indifferent responses to strategic content;<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>\u25cf Weak association between the brand and key themes related to its positioning;<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>\u25cf Misalignment between internal culture and external messaging;<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>\u25cf Lack of trust during crises or moments requiring public positioning.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Spotting these signs is the first step in adjusting your strategy and realigning communication with clearer direction and purpose.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many companies face a recurring dilemma: the brand has visibility, appears frequently on social media and in the press, but still isn&#8217;t seen as relevant. Worse yet, it often isn\u2019t remembered with confidence. In these cases, the issue is rarely a lack of content. The real gap lies in the absence of a structured strategy [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nao-categorizado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brands with Good Visibility but Low Perceived Value: What\u2019s Behind the Noise? - Ali\u00e1 RP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aliarp.com.br\/marcas-com-boa-visibilidade-mas-pouco-valorizadas-qual-e-o-ruido\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brands with Good Visibility but Low Perceived Value: What\u2019s Behind the Noise? - Ali\u00e1 RP\" \/>\n<meta property=\"og:description\" content=\"Many companies face a recurring dilemma: the brand has visibility, appears frequently on social media and in the press, but still isn&#8217;t seen as relevant. Worse yet, it often isn\u2019t remembered with confidence. In these cases, the issue is rarely a lack of content. The real gap lies in the absence of a structured strategy [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aliarp.com.br\/marcas-com-boa-visibilidade-mas-pouco-valorizadas-qual-e-o-ruido\/\" \/>\n<meta property=\"og:site_name\" content=\"Ali\u00e1 RP\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-17T14:21:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-22T14:35:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aliarp.com.br\/wp-content\/uploads\/2025\/04\/ALIA-RP_Blog-17-04.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2250\" \/>\n\t<meta property=\"og:image:height\" content=\"2250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alia RP\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alia RP\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/aliarp.com.br\\\/marcas-com-boa-visibilidade-mas-pouco-valorizadas-qual-e-o-ruido\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aliarp.com.br\\\/marcas-com-boa-visibilidade-mas-pouco-valorizadas-qual-e-o-ruido\\\/\"},\"author\":{\"name\":\"Alia RP\",\"@id\":\"https:\\\/\\\/aliarp.com.br\\\/#\\\/schema\\\/person\\\/d9978a634e07bc56ba61e05030b2aa30\"},\"headline\":\"Brands with Good Visibility but Low Perceived Value: What\u2019s Behind the Noise?\",\"datePublished\":\"2025-04-17T14:21:02+00:00\",\"dateModified\":\"2025-04-22T14:35:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/aliarp.com.br\\\/marcas-com-boa-visibilidade-mas-pouco-valorizadas-qual-e-o-ruido\\\/\"},\"wordCount\":366,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/aliarp.com.br\\\/marcas-com-boa-visibilidade-mas-pouco-valorizadas-qual-e-o-ruido\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/aliarp.com.br\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/ALIA-RP_Blog-17-04.png\",\"articleSection\":[\"N\u00e3o categorizado\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/aliarp.com.br\\\/marcas-com-boa-visibilidade-mas-pouco-valorizadas-qual-e-o-ruido\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/aliarp.com.br\\\/marcas-com-boa-visibilidade-mas-pouco-valorizadas-qual-e-o-ruido\\\/\",\"url\":\"https:\\\/\\\/aliarp.com.br\\\/marcas-com-boa-visibilidade-mas-pouco-valorizadas-qual-e-o-ruido\\\/\",\"name\":\"Brands with Good Visibility but Low Perceived Value: What\u2019s Behind the Noise? - Ali\u00e1 RP\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aliarp.com.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/aliarp.com.br\\\/marcas-com-boa-visibilidade-mas-pouco-valorizadas-qual-e-o-ruido\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/aliarp.com.br\\\/marcas-com-boa-visibilidade-mas-pouco-valorizadas-qual-e-o-ruido\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/aliarp.com.br\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/ALIA-RP_Blog-17-04.png\",\"datePublished\":\"2025-04-17T14:21:02+00:00\",\"dateModified\":\"2025-04-22T14:35:04+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/aliarp.com.br\\\/#\\\/schema\\\/person\\\/d9978a634e07bc56ba61e05030b2aa30\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/aliarp.com.br\\\/marcas-com-boa-visibilidade-mas-pouco-valorizadas-qual-e-o-ruido\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/aliarp.com.br\\\/marcas-com-boa-visibilidade-mas-pouco-valorizadas-qual-e-o-ruido\\\/#primaryimage\",\"url\":\"https:\\\/\\\/aliarp.com.br\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/ALIA-RP_Blog-17-04.png\",\"contentUrl\":\"https:\\\/\\\/aliarp.com.br\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/ALIA-RP_Blog-17-04.png\",\"width\":2250,\"height\":2250},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/aliarp.com.br\\\/#website\",\"url\":\"https:\\\/\\\/aliarp.com.br\\\/\",\"name\":\"Ali\u00e1 RP\",\"description\":\"A Ali\u00e1 RP atua nas diversas frentes da comunica\u00e7\u00e3o corporativa com foco em desenvolver a\u00e7\u00f5es para conectar marcas aos seus diversos p\u00fablicos de interesse.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/aliarp.com.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/aliarp.com.br\\\/#\\\/schema\\\/person\\\/d9978a634e07bc56ba61e05030b2aa30\",\"name\":\"Alia RP\",\"url\":\"https:\\\/\\\/aliarp.com.br\\\/en\\\/author\\\/aliarp\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brands with Good Visibility but Low Perceived Value: What\u2019s Behind the Noise? - Ali\u00e1 RP","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aliarp.com.br\/marcas-com-boa-visibilidade-mas-pouco-valorizadas-qual-e-o-ruido\/","og_locale":"en_US","og_type":"article","og_title":"Brands with Good Visibility but Low Perceived Value: What\u2019s Behind the Noise? - Ali\u00e1 RP","og_description":"Many companies face a recurring dilemma: the brand has visibility, appears frequently on social media and in the press, but still isn&#8217;t seen as relevant. Worse yet, it often isn\u2019t remembered with confidence. In these cases, the issue is rarely a lack of content. The real gap lies in the absence of a structured strategy [&hellip;]","og_url":"https:\/\/aliarp.com.br\/marcas-com-boa-visibilidade-mas-pouco-valorizadas-qual-e-o-ruido\/","og_site_name":"Ali\u00e1 RP","article_published_time":"2025-04-17T14:21:02+00:00","article_modified_time":"2025-04-22T14:35:04+00:00","og_image":[{"width":2250,"height":2250,"url":"https:\/\/aliarp.com.br\/wp-content\/uploads\/2025\/04\/ALIA-RP_Blog-17-04.png","type":"image\/png"}],"author":"Alia RP","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alia RP","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/aliarp.com.br\/marcas-com-boa-visibilidade-mas-pouco-valorizadas-qual-e-o-ruido\/#article","isPartOf":{"@id":"https:\/\/aliarp.com.br\/marcas-com-boa-visibilidade-mas-pouco-valorizadas-qual-e-o-ruido\/"},"author":{"name":"Alia RP","@id":"https:\/\/aliarp.com.br\/#\/schema\/person\/d9978a634e07bc56ba61e05030b2aa30"},"headline":"Brands with Good Visibility but Low Perceived Value: What\u2019s Behind the Noise?","datePublished":"2025-04-17T14:21:02+00:00","dateModified":"2025-04-22T14:35:04+00:00","mainEntityOfPage":{"@id":"https:\/\/aliarp.com.br\/marcas-com-boa-visibilidade-mas-pouco-valorizadas-qual-e-o-ruido\/"},"wordCount":366,"commentCount":0,"image":{"@id":"https:\/\/aliarp.com.br\/marcas-com-boa-visibilidade-mas-pouco-valorizadas-qual-e-o-ruido\/#primaryimage"},"thumbnailUrl":"https:\/\/aliarp.com.br\/wp-content\/uploads\/2025\/04\/ALIA-RP_Blog-17-04.png","articleSection":["N\u00e3o categorizado"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/aliarp.com.br\/marcas-com-boa-visibilidade-mas-pouco-valorizadas-qual-e-o-ruido\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/aliarp.com.br\/marcas-com-boa-visibilidade-mas-pouco-valorizadas-qual-e-o-ruido\/","url":"https:\/\/aliarp.com.br\/marcas-com-boa-visibilidade-mas-pouco-valorizadas-qual-e-o-ruido\/","name":"Brands with Good Visibility but Low Perceived Value: What\u2019s Behind the Noise? - Ali\u00e1 RP","isPartOf":{"@id":"https:\/\/aliarp.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/aliarp.com.br\/marcas-com-boa-visibilidade-mas-pouco-valorizadas-qual-e-o-ruido\/#primaryimage"},"image":{"@id":"https:\/\/aliarp.com.br\/marcas-com-boa-visibilidade-mas-pouco-valorizadas-qual-e-o-ruido\/#primaryimage"},"thumbnailUrl":"https:\/\/aliarp.com.br\/wp-content\/uploads\/2025\/04\/ALIA-RP_Blog-17-04.png","datePublished":"2025-04-17T14:21:02+00:00","dateModified":"2025-04-22T14:35:04+00:00","author":{"@id":"https:\/\/aliarp.com.br\/#\/schema\/person\/d9978a634e07bc56ba61e05030b2aa30"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aliarp.com.br\/marcas-com-boa-visibilidade-mas-pouco-valorizadas-qual-e-o-ruido\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aliarp.com.br\/marcas-com-boa-visibilidade-mas-pouco-valorizadas-qual-e-o-ruido\/#primaryimage","url":"https:\/\/aliarp.com.br\/wp-content\/uploads\/2025\/04\/ALIA-RP_Blog-17-04.png","contentUrl":"https:\/\/aliarp.com.br\/wp-content\/uploads\/2025\/04\/ALIA-RP_Blog-17-04.png","width":2250,"height":2250},{"@type":"WebSite","@id":"https:\/\/aliarp.com.br\/#website","url":"https:\/\/aliarp.com.br\/","name":"Ali\u00e1 RP","description":"A Ali\u00e1 RP atua nas diversas frentes da comunica\u00e7\u00e3o corporativa com foco em desenvolver a\u00e7\u00f5es para conectar marcas aos seus diversos p\u00fablicos de interesse.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aliarp.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/aliarp.com.br\/#\/schema\/person\/d9978a634e07bc56ba61e05030b2aa30","name":"Alia RP","url":"https:\/\/aliarp.com.br\/en\/author\/aliarp\/"}]}},"_links":{"self":[{"href":"https:\/\/aliarp.com.br\/en\/wp-json\/wp\/v2\/posts\/1628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aliarp.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aliarp.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aliarp.com.br\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/aliarp.com.br\/en\/wp-json\/wp\/v2\/comments?post=1628"}],"version-history":[{"count":1,"href":"https:\/\/aliarp.com.br\/en\/wp-json\/wp\/v2\/posts\/1628\/revisions"}],"predecessor-version":[{"id":1629,"href":"https:\/\/aliarp.com.br\/en\/wp-json\/wp\/v2\/posts\/1628\/revisions\/1629"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aliarp.com.br\/en\/wp-json\/wp\/v2\/media\/1626"}],"wp:attachment":[{"href":"https:\/\/aliarp.com.br\/en\/wp-json\/wp\/v2\/media?parent=1628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aliarp.com.br\/en\/wp-json\/wp\/v2\/categories?post=1628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aliarp.com.br\/en\/wp-json\/wp\/v2\/tags?post=1628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}