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https://aliarp.com.br/wp-content/uploads/2026/03/ALIA-RP-26-03_Blog-a-1024x1024.png10241024It is still common for people to confuse press relations with merely writing and sending out press releases. This is one of the main reasons so many companies struggle to turn visibility into authority. Media presence creates exposure, but on its own, it doesn’t guarantee a relevant or consistent perception over time. When the strategy […]